Clorox: Student

Wait…where’s my fridge? Silver Pin winner for Student Print Campaign in AdFed’s 2010 The Show MN.

Simpler is almost always better, and what clearer way to showcase a brand’s ability to get your whites Totally Clean than by using the starkness of a glossy white magazine page? My copywriter and I spent hours upon hours adding and subtracting to these layer masks, exploring just how much of each appliance we could lose while trying to retain that “ah-ha!” sweet spot for the viewer. I’m happy with where we landed, but will award ten internet points to anyone who can make out all three without reading the captions.