A NY hospital system goes west. Event theme and custom print & digital collateral.
Each year Memorial Sloan Kettering Cancer Center attends a large conference for bone marrow professionals, and hosts a networking event in tandem with the conference. This year NY took Texas, and I was tasked with coming up with a theme (East Meets West…ern) for their shindig, and executing that theme across print and digital collateral including a custom print invitation, an animated splash page, eblasts, name tags, buttons, et cetera. We first sent a teaser email to the potential attendees without announcing the theme, and then came the invitation which used a short fold on the cover to add another reveal. In true Texan fashion, the hoedown was a huge hit.