Capturing a brand’s Endless Summer. Social, Email & Blog Posts.
While I was the graphic designer for a then-startup shoe brand, I created all graphics across the board, with a large chunk focused on social media campaigns, blog posts, social contests and eblasts. Many were promotional in nature, but most were “lifestyle” based, pushing the brand’s promise of endless fun in the sun year-round.
Some notable examples:
– An Instagram contest, pushed on Facebook, Twitter, and via Email, for users to send in their snapshots of summer to win a trip to Tulum, Mexico
– Facebook contests to win free shoes by submitting creative answers to different daily questions
– New shoe styles cross-promoted as Facebook and Instagram posts, Facebook hero images, blog posts, banner ads, and as billboard ads on the ecommerce site